Introducing THE CATALYST FOR CRAFT.

We've unveiled a differentiated growth strategy built on transparency, boutique craft, and a new model for client partnership.

LBB covered the launch of The Catalyst for Craft, the positioning that frames how we work and who the company is built for as it approaches a decade in business.

The piece outlines the strategy's three anchors: a refreshed brand identity, a redesigned site at testtube.tv featuring our interactive How We Work experience, and our developing roster of directors and editors. It also details the two modes Test Tube operates in, full-service production for brands and agencies, and senior agency producers for creative teams that need experienced leadership on a job, both staffed by the same team and held to the same standard of craft.

"The Catalyst for Craft is not something we made up for a website. It is what the team has been doing on every job for years, and we finally have a name for it."
— Renee Williams Royal, President of Test Tube